Having first launched my career in the world of magazine publishing, I went on to found two original brand publications — first at Compass, then at Hello Alfred.
A few of my favorite issues are available for download to the left, complemented by some early print clips from my time at Men’s Health.
In the digital domain, I’ve led production of web and mobile experiences, social media assets, and video.
Siteimprove Brand Video | February 2024
Vention Launch Brand Video | May 2023
Vention Homepage | May 2023
From Manhattan subway turnstiles to LA billboards, Architectural Digest and Vogue to the New York Times, I've developed targeted messaging for the paid media world's top placements.
Having managed internal and external communications for brands of every size and structure, language barriers, time zone differences, and cultural nuances are second nature. And thanks to experience spanning the COVID-19 pandemic, periods of economic turmoil, and countless geopolitical crises, I excel at distilling messaging down to its clearest and most transparent form during times of high tension.
Undertaking the top-to-bottom radical transformation of global software company iTechArt into Vention was among the most challenging and exciting initiatives of my career. To the left, you can see where the brand started — a chaotic array of disjointed identities — followed by where my team took it, in partnership with brand agency Pentagram.
